Smita Dron, Richa Mishra, Rashi Saxena. The Utilization of Social Media and Analytical tools Offered by Multiple Platforms in Understanding Business Needs and Markets. EEL [Internet]. 2023 Sep. 15 [cited 2025 Oct. 8];13(4):365-72. Available from: https://eelet.org.uk/index.php/journal/article/view/595