Sayan Sen Gupta, Indrajit Ghosal, Rituparna Ghosh. How does Augmented Reality (AR) impact on Consumer buying behavior? A Study in Indian E commerce Industry. EEL [Internet]. 2023 Oct. 3 [cited 2025 Dec. 21];13(4):700-7. Available from: https://eelet.org.uk/index.php/journal/article/view/650