B.Rajeswari, V. Praveen Kumar, R.S.Harish Kumar Varma, Venkateswara Rao Vanga, S. Venkata Ramana. DIGITAL MARKETING EFFECT ON URBAN INDIAN CONSUMERS: BUYING PATTERNS FOR ELECTRONIC PRODUCTS IN THE DIGITAL ERA. EEL [Internet]. 2025 May 22 [cited 2025 Jul. 14];15(2):2802-13. Available from: https://eelet.org.uk/index.php/journal/article/view/3123