A Study on Investor's Behaviour Towards Investing in the Indian Stock Market

Abstract

The goal of this study is to better understand the factors influencing investors' decisions by analysing how they behave in the Indian stock market. We gathered information from a sample of individual investors via a survey-based method, then we analysed their answers to gain insight into their attitudes, beliefs, and actions toward investing in the Indian stock market.  According to our research, a variety of factors, such as risk tolerance, investing objectives, financial knowledge, and demographics, might affect an investor's behaviour. Additionally, we discovered that when making investing decisions, investors frequently follow their gut instincts and intuition rather than doing a methodical examination. Their actions are also frequently motivated by emotions like fear and greed. Additionally, our research shows that social influences, market trends, and economic situations all have an impact on the behaviour of investors. Additionally, we discovered that the behaviour of investors differs according to age, gender, and income level.  The results of the study have consequences for legislators, financial advisors, and investors. They emphasize the necessity of initiatives aimed at raising investor awareness and enhancing financial literacy to encourage wise investing choices. They also emphasize how crucial it is to create customized investment plans that take into account the special traits and requirements of each investor.  All things considered, this study advances our knowledge of how investors behave in the Indian stock market and offers information that can assist investors in making better investing choices.