Published: 2025-08-11

Analyzing Commodity Market Volatility and Price Forecasting: A GARCH and ARIMA Model Approach

Jagabandhu Padhy, Amit Bathia, Anvesha Goyal, Rayna Adlakha, Rewa Jhaveri

131 - 142

Digitalization and Artificial Intelligence as Catalysts for Marketing Transformation in Electronic Business Environments

Anubhav Mittal, Kumari Deepa Rani, Kumari Seema Rani, Vipul Ranjan, Tushar Dhiman

151 - 168

Marketing Ethics in Pharmaceuticals: An Indian Case Study of Selected Companies

Prahallad Pujari, John Imran Sandeep. P, M. Sree Rama Raju

199 - 206

Role of Artificial Intelligence in Human Resource Management

S. Kannamudaiyar, S. Priyadharshini

245 - 253

Mental Health and Media in India: A Critical Analysis

Deepa Goel, Jitendra Vig, Priyanka Srivastava, Neha Anttal, Sandhya Sharma, Girish Kumar Singh

336 - 345

Investor Perceptions of Futures Trading as a Tool For Managing Volatility in Commodity Markets

Saurabh Gupta, Meghana C, Shazia, Sarala. D, Sumaiya Fathima

402 - 412

Human Resource Accounting in Selected Public Sector Companies in India

Sakshi Bhawnani, Jayender Verma, Yasha Srivastava

526 - 536

Hybrid Content Security Model Using Steganography and Cryptography in Cloud Storage

Ruchika Sharma, Aparna Raj Singh, Radhika Mehta, Manju Arora, Krishankant Tripathi

554 - 559

Balancing B2B Lead Generation through Manual Research and AI Innovation

Nikhil V. Khandar, Shital A. Bhole, Shilpa Agarkar

637 - 644

Assessing Consumer Willingness to Adopt Ai-Based Personal Shopping Assistants

G.Dharini, L.Prakash, M Selva Soundari, L Ramesh, K P Balakrishnan, Pragya Prashant Gupta

677 - 682

A Study on Hybrid Vehicles from Dealer’s Perceptions in Bangalore city

Rajdeep Manwani, Koushik R, Raghappanavara Dharmaraj Prakasha, Shruthi Joshi

816 - 825

Blockchain Enabled Smart Contracts for Reducing Transaction Costs in Financial Markets

Subasis Mishra, Neha Agarwal, Byomkesh Pradhan, M Mallikarjuna

960 - 972

Sustainability As a Strategic Innovation and Its Effect on Investor Attitudes in The Next Generation: Fuzzy Optimization Model

Rahul Kumar Upadhyay, Abdul Nasir Khan, Syed Z.K. Ali, Mohammad Raghib Sayeed, Dwarika Prasad Gupta, Ajhar Hussain

1016 - 1033

From Data to Decisions: The Role of Artificial Intelligence in Marketing Analytics

David Rahadian, Sudip Biswas, Jhugdamby Bhoje Parsad, Sujata Vijay Shinde

1041 - 1056

Financial Health Prediction Of Indian Private Sector Banks By Using Altman Z- Score

Bibhudatta Das, Pratap Chandra Sahoo, Mangulu Charan Dash

1057 - 1067

Gendered Experience and Safety Challenges Among Women Gig Workers

Leela M H, ILA Nakkeeran, Nadella Jayaprada, Ankita Singh, Jaspreet Singh, P. B. Shankar Narayan

1153 - 1162

English Opens Doors: Social Class, Equity, and the Expansion of English Education in Indian Public Schools

Vandana Whig, Rajiv Verma, Pirtibha Sharma, Pankhuri Agarwal, Roma Khanna

1163 - 1173

Green Law and Green Growth: Evaluating the Economic Effects of EU Environmental Regulations

Atul Kumar, Aprajita Singh, Pallavi Chhabaria, Priya Karmakar Das

1389 - 1398

Tax Harmonisation and Legal Diversity in the European Union: Balancing Fiscal Sovereignty and Market Integration

Shruti Chaturvedi, Ravinder Sharma, Sanjana Singh, Hifza Haq, Siddiqui Lubna Javed Hasan

1399 - 1402

Impact of Sustainable Marketing Strategies on Purchasing Behavior of Consumers

Bhagyashree Teli, Bhavika Paliwal, Puneet Tak

1438 - 1444

Artificial Intelligence Applications in Modern Accounting Systems

Purvesh P. Fating, Ankit V. Pusadkar, Neha M. Gajabe

1486 - 1495

Sustainable leadership: An empirical investigation using bibliometric analysis

Vaishali joshi, Dr. Mohd shamshad, Dr. Samant shant priya

1496-1508

The Economic Impact of EU Competition Law Enforcement: A Quantitative Assessment of Antitrust Fines and Market Efficacy

Rachna Jha, Ankita Sharma, Apoorva Singh Katiyar, Archna Sehrawat, Bishnanand Dubey

1509 - 1516

Changing hr roles with artificial intelligence

Divya shukla, Mitushi singh

1521 - 1524

Faculty engagement and artificial intelligence: Bibliometric analysis and recent trends

Kalpana rawat, Dinesh rawat, Arti sharma, Jyotsana waldia

1525 - 1548

The Ethical Implications Of Ai In E-Commerce: Consumer Data, Transparency, And Algorithmic Bias

Dr. Prithivi S, Dr.B.Saranya, Dr M Suresh, Dr.M.Anuradha, Dr. D. Paul Dhinakaran, M.Rajalakshmi

1549 - 1560

Regulation and Market Behaviour: Economic Insights into Legal Frameworks

Gargi Bhatt, Govind Prasad Goyal, Bhawna Arora, Sudhakaran, Nishika Chauhan, Farha Naaz

1561 - 1578

The Effect of Managerial Overconfidence on Firm Performance: A Panel Study of Indian Companies

Karishma Anklesaria Dalal, Seema Pandit, Anjali Ramnani, Rikita Thakkar

1627 - 1637

Green Packaging and Its Influence on Impulse Buying in Retail Stores

K. Punitha, Amrith Nachappa N, R. Santhiya, Archana Singh, Sheeba B S

1643 - 1648

Leveraging Social Media and E-Commerce for Scaling Women Entrepreneurs’ MSMEs

V.Mohana Rani, V. Ramanujam, Rithika. G, A. Ajitha

1658 - 1667

Consumer Preference towards Life Insurance Policies in Odisha

Ambaris Pratap Singh, Chandra Bhooshan Singh

1751 - 1760

Unveiling Factors for the Impact of Organizational Behavior on Employee Productivity

Varudhini Chirumamilla, Solanki Bipul Vijaybhai, Dipika Dhoot, Lohit.N, Shuchi Dikshit

1818 - 1824

Advancing Indigenous Tribal Development: Bibliometric Insights and Moderation Analysis of Financial Practices

Disha Rani Yadav, Amit Manglani, Manju, Sanjay Kumar Yadav, Suraj Patel

1847 - 1860

Evolving Consumer Patterns in BNPL Adoption: A Post-Pandemic Perspective

Deepika G, Tissa A Mathew, Shruthi P.S, Sakshi Priya, Ravi Veeraraghavan

1992 - 2004

Consumer Perceptions of Brands: Experience, Trust, and Commitment among Young Urban Indian Consumers

Anubhav Roychowdhury, Jagath S, Ashwini C, Srishti Mundu, Kasinglung Panmei

2048 - 2054

Empirical Study on the Impact of Conflict Management on Mental Well-Being in Personal and Professional Context

Sangeetha Kumari, Zulekha Shabeer Ahmed, Shilpa Balram Goreja, Riddhish Pandey, Sujata Vijay Shinde

2055 - 2066

AI in Derivatives Market in India

Sushma Rani, Aishwarya Prasad Gupta

2083 -2089

"To Study the Impact of AI-Integrated Learning Tools on Academic Engagement Among Gen-Z "

Abeda Shaikh, Vaishali Kothiya, Deepti Sadvelkar, Suryabhushan Mangalchand Mishra

2132 - 2139

Mental Health and HR: Building Emotionally Intelligent Workplaces

Milani M, Ramsuprasid Hota, Aprajita Anand, Priyanka Ghosh

2152 - 2159

A Study on the Role of Education in Promoting Sustainable Lifestyles

Pinal Barot, Pooja Sharma, Vrinda Yogesh Dave, Avni Patel, Minouti Jani, Swati Modi

2176 - 2187

Behavioural Segmentation and the Privacy Personalisation Paradox in Indian Digital Advertising

DL Deepthi Raj, Shalini Anbalagan, Selva Durai, Sai Kiran R, Kasinglung Panmei

2198 - 2206

The Trust Effect: How Online Word-of-Mouth Drives Purchases in Personal Care Products

Ashwin Shriram S K, Leeja Ghadei, Priyadarshini S, Sundari R

2207 - 2213

Understanding the Relationship Between Employee Engagement Using HR Analytics

Asif Ikbal Baiddya, Zaynab Sabir, Sukhleen Kaur Sehdev, Vrindha Chinnu Mathews, Ravi Veeraraghavan

2214 - 2221

Challenges to Governmentality Under a Climate ‘Refugee’ Crisis

Ishan K. Maheshwari, Udai Pratap Singh

2234 - 2248