From Culture to Creation: The Mediating Role of Organisational Culture in the Relationship between Rewards and Intrapreneurial Behaviour Among Campus Recruited Freshers in Hyderabad

Abstract

Today’s organisations are increasingly focusing on sustainability and agility to attain competitive edge, where being innovative has become constant necessity. Fostering Intrapreneurial Behaviour among young recruits through appropriate rewards is essential to adapt dynamic market requirements and technological changes. This study aims to explore how perceived rewards and recognition influence intrapreneurial behaviour among newly recruited freshers. While this behaviour is exhibited in physical work environments, organisational culture is considered as mediating factor. Drawing on Cognitive Evaluation Theory and Denison’s Organisational culture model, the study is planned to examine the extent to which h extrinsic and intrinsic reward systems influence Proactiveness, Innovativeness, Risk taking Behaviours.

The study focuses on the perceptions of freshers recruited through campus placements in the area of Hyderabad. Though the research adopts an empirical approach, primary data collection and model testing are yet to be initiated. A sample size of 400 newly recruited freshers from campus placements in Hyderabad is planned for the study, while Multiple regression will be conducted using SPSS to examine influence of perceived rewards and recognition on Intrapreneurial behaviour with organisational culture as mediating variable, The objective of this study is to analyse effect of rewards to promote intrapreneurial behaviour that give insights for organisations to cultivate potential from the earliest stages of employment.