Analyzing the Impact of Corporate Social Responsibility on Consumer Behaviour in Emerging Markets

Abstract

This study investigates how consumer behaviour in developing economies is impacted by corporate social responsibility, or CSR. Businesses in these areas are implementing CSR programmes to increase brand loyalty and set themselves apart in cutthroat marketplaces as customers place a higher importance on moral behaviour and social responsibility. With an emphasis on developing markets, where growing consumerism and socioeconomic shifts provide particular possibilities and difficulties, the research looks at how CSR affects consumer loyalty, brand impression, and purchase choices. The study aims to determine if CSR programmes are more popular with customers in certain areas by examining variables such cultural values, income levels, and consumer awareness. The results are intended to provide light on how companies should strategically use CSR to meet local demands and expectations, which will promote long-term development and trust. This study adds to the larger conversation between CSR and consumer behaviour, especially in light of the changing settings of developing countries.