Published: 2024-07-24

Analyzing the Impact of AI on Influencer Marketing

Kanika Parashar, Chanika Goel, Pooja Bisht, Surbhi Ahuja

65 - 71

Building Stronger Relationships: The Role of Consumer-Centric Marketing Strategies

P. Padmanaaban, Surabhi Jha, R. Emmaniel, N. Subramanian, Roop Raj, Ravi Kishor Agrawal

86 - 93

Technology Transfusion in Indian Education Systems - Impact and Challenges

C B Ragothaman, P. Padma Ganga, Praveen Kumar Gandra, Jugal Kishore, Brahma Edwin Barreto, Aditya Chandrakant Ghuge

94 - 101

Personalizing Employee Experience: AI and ML Applications in HRM

Shikha Dhandhi, Gunjan Singh, Anita Pareek, Shaheda Sheikh, Veena Christy

161 - 170

Predictive Analytics in Fintech: Improving Investment Strategies with Machine Learning

Meher Dharmani, Rajeev Jain, Tejaswini Shevate, Sanchit, Akhil Agnihotri

171 - 179

Consumer-Centric Marketing: Strategies for Building Stronger Connections

Nimit Sheth, R. Suresh, Chaitanya Koneti, Amit Kumar Sing, Narender Chinthamu

197 - 205

Does the Weather Influence Asia’s Top Stock Market Returns?

Noor Firdoos Jahan, Aditi B Khona, Sai Nithyusha

287 - 297

Strategic Human Resources Management Policies and Their Impact on It Industry Performance

C.B.Ragothaman, Venkata Ramaiah Turlapati, A. Thilagaraj, M.Sudha, Biswo Ranjan Mishra, Ritesh Gaurav

376 - 380

Enhancing Operational Efficiency: Supply Chain Management Strategies in Manufacturing

Uma Raman.M, Catherin.T.C, A. Thilagaraj, M.Sudha, R.Arun, Biswo Ranjan Mishra

381 - 385

Understanding Consumer Behavior in the Retail Sector Using RFM Segmentation and Machine Learning: An Analysis

B. Rajeshwari, Mallikarjuna Reddy Doodipala, K.Kiran Kumar Varma, P. Pattabhi Ram, Janardhana Rao N

412 - 420

Evaluating the Activity of University Business Incubators within Resolution 1275

Mechta Boumediene, Belkasmi Zaidi, Mahdid Fatima Zohra, Belmiloud Mohamed El Amine

475 - 484

Big Data Analytics in Finance: Predictive Modeling for Investment Strategies

Vishweswar Sastry V N, Guruprasad Desai D.R, Hemanth Kumar, Manjushree M

572 - 581

Corporate Social Responsibility, Historical Development, Definitions and Theories Governing It.

Hamid Nechad, Meriem Bennouna Zhar, Khaoula Zahir, Mohammed Rhalma

582 - 591

Life of women in the social media era : A Review

Lovelesh, Khushboo, Renu yadav

620 - 625

Impact of Digital Currencies on Traditional Banking Systems

Sonali Sajjan, Madhuri Pal, Priya Kumari Chaurasia, Anjali Chawra, Mohit Yadav

626 - 631

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641 - 667

The Impact of Social Media Marketing on Sustainable Consumption: A Study

K. Kumar, Yaaseen Masvood, Priyanka Tripathy, Aarohi Shrikant Zade, Tejashri Talla, S. Karunakaran

773 - 779

Mapping Holistic Growth: Developing a Comprehensive Student Development Scale

Zawad Rami, Apoorva Bhan, Prem Vijoy, Mayura Bijale, Vandna Sharma

793 - 799

Green Economy Significance: A Way to Sustainable Development

Anila Singh, Ankita Sharma, Bonisa Dave

808 - 812

The Dynamics Innovation in Human Resource Management

Jigyasu Kumar, Rakesh Kumar B, S. Naganandini, Narender Chinthamu, Ayush Kumar

879 - 887

Overview of Neuromarketing: Theoretical Framework and Techniques

Gajendra Kumar Gupta, Vivek Kumar Mishra, Neha Singh, Sameer Rastogi, Zia Afroz Mithilesh Kumar Tyagi

972 - 976

Impact of Capital Structure on Profitability of the Maharatna Companies

Manish Kumar Jaiswal, Ritesh Gaurav, Sunil Kumar

977 - 982

Innovative Marketing Approaches in the Era of Financial Technology

Dr. Binita Nanda, Dr. Indu Santosh, Dr. Silky Gaur, Dr. Gampala Prabhakar, Dr. Avijit Kumar Dey

1001 - 1009

"Preferences in Algorithmic Trading: Current Practices and Future Innovations"

Smruti Vakil, Maulik Shah, Nupur Rawal, Nirdesh Buch

1044 - 1057

PBL in Higher Education: Empowering Students for the Industry Dynamics

Devi Manikeswari, Satya Pavan Kumar. Ratnakaram, Zakir Hossen Shaikh, Sayed Haytham Alawi, Anuj Kumar

1137 - 1140

Challenge and Impact and Role of Innovation and Entrepreneurship in Business Growth

Devyani Chatterji, Raghvendra, RVS Praveen, Chaitanya Koneti, Sumi Alex, Deeja S

1141 - 1149

Empowering Women through Education: A Roadmap for Financial and Personal Independence

Madhu Bala Kaushik, Poonam Rajharia, Sumedha Soni, Akshay Jain, Jyoti Singh

1200 - 1207

Blockchain and AI Integration: Transforming Transparency in Supply Chain Management

Kaushik Samanta, Sandeep R Sahu, V Mohana Sundari, Noushad Yashan, Mangesh Purushottam Dande

1238 - 1247

Personalized Learning Paths: Leveraging Artificial Intelligence and Machine Learning for Student-Centered Education

Padma Mahadevan, B. Thayumanavar, Rajeev Kumar Gupta, R Kiruthiga, Durgesh Nath

1248 - 1257

Behavioral Economics and Consumer Decision-Making: Insights from Experimental Research

B. Amarnath Reddy, G N P V Babu, R K Sant, Punam Ahlawat, Subharun Pal, Sudeshna Pahari

1258 - 1265

The Role of Leadership in Driving Organizational Change: A Comparative Analysis of Different Management Styles

Chaitali Bhattacharya, Anuradha Parasar, Sunil Kumar Bharti, Satyajee Srivastava, Mohd Asif Shah, Prasenjit Chakravarty

1266 - 1273

The Economics of Innovation: Analyzing the Relationship between R&D Investment and Economic Growth

R. Sethumadhavan, Rakesh Kumar, R. Thiru Murugan, Mohd Asif Shah, Pushpa Rani

1283 - 1290

Entrepreneurship and Economic Development: The Role of Startups in Emerging Markets

Kishorsinh Chauhan, Bhavyadeep Bhatia, Nidhi Gupta, Yudhveer Singh Moudgil, Mohd Asif Shah, Satyajee Srivastava

1291 - 1299

Corporate Governance and Firm Performance: The Influence of Board Structure and Ownership Concentration

Mohd. Asif Gandhi, Shuchi Gupta, Md. Rashid Iqubal, S. Chand Basha, Mohd Asif Shah, Yuvraj Dilip Patil

1300 - 1308

Globalization and Its Impact on Economic Inequality: A Cross-Country Analysis

Chaitali Bhattacharya, Dilip Rambhau Jagtap, Alisha Hashmi, Mohd Asif Shah, Deepak Sundrani

1309 - 1317

The Economics of Climate Change: Policy Implications for Sustainable Development

Ajay Kumar, Keshar Mal Saini, Shafqat Alauddin, Rajendrasing Kisansing Pardeshi, Mohd Asif Shah, Manasi Vyankatesh Ghamande

1318 - 1326

The Impact of Digital Transformation on Organizational Performance: A Study of Small and Medium Enterprises

B. Amarnath Reddy, Kamalakkannan Adhisekar, Shuchi Gupta, Subharun Pal, Jagbir Ahlawat, A. Thangam

1327 - 1334

Sustainable Supply Chain Management: Strategies for Balancing Economic, Social, and Environmental Goals

B. Amarnath Reddy, P Viswanathan, Siji Oliver, A.Thangam, Abbarapu Ashok, Subharun Pal

1335 - 1341

Pedagogical Innovations in Inclusive Education

Padma Mahadevan, Saleena Khan, Prabhat kumar singh, Anjali Singh, Prashant Kumar, Deepika, Mayurkumar B. Prajapati

1363 - 1366

The Research and Influence of Industrial Clusters on Economic Development in Indian Context

C B Ragothaman, S Mamatha, Utkal Suresh Patil, M A Nayeem, Roop Raj, Sherin Sasi

1367 - 1375

AI-Driven Machine Learning Techniques and Predictive Analytics for Optimizing Retail Inventory Management Systems

Ravi Kumar Singh, Harsh Vaidya, Aravind Reddy Nayani, Alok Gupta, Prassanna Selvaraj

1382 - 1397