An Empirical Study on Brand Awareness and Consumer Preferences Towards FMCG in Thiruvannamalai District

Abstract

The market for FMCGs has been developing consistently throughout the long term and has been dissimilarity in the utilization designs. The FMCG area is the fourth biggest in the Indian economy .Growing mindfulness, simpler access, and changing ways of life have been the key development drivers for the area. With the expanding discretionary cash flow, the mid, top level salary bunch customers have moved their buying pattern from fundamental for premium items. Buyers brand inclinations address a crucial advance in understanding customer conduct which would help advertisers' in planning promoting program for making long haul relationship with shoppers. Brand mindfulness is the level of commonality among shoppers about the life and accessibility of the items and Brand inclination is the singular tastes, estimated utility, similarity and eagerness to acknowledge. Subsequently an investigation has been made on five FMCG items Tooth glue, Toilet Soap, Tea, Cooking Oil and washing Soap in Thiruvannamalai region .The aftereffect of the examination showed that there is a cozy connection between Loyalty of clients to the items and segment factors; cozy connection between affecting people and all impacting factors in regard five FMCGs.; connection between Brands exchanging and plots offered. Artificial Neural Network showed that Quality, Attractive Features, Long Lasting brands Dignity and bundle are the best five factors that influence the inclinations of select FMCG items. The weighted scores showed that request for mindfulness and inclinations among the FMCGs. Making attention to the items exhaustive viable promoting utilization of versatile applications for sharing offers and plans and most recent appearances prices, product highlights plans with on line request and complaint offices would encourage purchasers to settle on opportune purchasing choices which would upgrade the deals of the customers. For mutually advantageous arrangement customers ought to comprehend the pattern of shopper behavior and their assumptions and buyers to comprehend the item profiles and its accessibility