Child engagement or engaging the child? Understanding child spectatorship on digital media platforms
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Abstract
In today's digital age, young children are increasingly exposed to a variety of new media, yet there remains a significant gap in our understanding of how they access and utilize these digital platforms. This study seeks to uncover the viewing habits of children aged 0-6 years, delving into the types of content that captivate their attention. Importantly, the research also highlights the crucial role parents play in this dynamic. As primary gatekeepers, parents significantly influence their children's interaction with digital technologies. They often act as 'doorkeepers,' determining not only what content is accessible but also shaping their children's media experiences. The findings reveal that parents view digital technologies as both responsible entertainment options and valuable educational tools. This perspective directly affects the types of technologies they make available at home, ensuring that children engage with content that is not only entertaining but also enriching. By understanding these dynamics, we can better support families in navigating the complex landscape of digital media for young children, fostering an environment where technology serves as a beneficial resource for development and learning.