Published: 2025-01-04

Positive Psychology Interventions in the Workplace: Boosting Job Satisfaction and Engagement

P. Anand Kumar, R. Angayarkanni, Ayushi Baranwal, Shobitha J, Nagaprakash T

26 - 33

Exploring Nature and Causes of Skills Mismatch in Informal Economy

Hemlata Sharma Preeti Sharma, Priya Sharma

175 - 193

Are Smart Beta Investing Strategies Profitable in Indian Equity Market? – A Comparative Study

Amit Bathia, Madhav Chhabra, Sanskriti Rajvanshi, Suhani Mukherjee, Pericherla Nehanth Varma, Mangesh Nigudkar

194 - 204

Augmented reality technology Influence on impulse buying behaviour: Mediating role of Brand Engagement through MyGlamm App.

Nupur Rawal, Arnaz Kaizad Wadia, Anjali Ramnani, Rikita Thakkar, Seema Pandit, Karishma Dalal

254 - 268

Development Initiatives in NCERT Primary textbooks.

Shailja Pareek, Rabindra Kumar Verma

295 - 300

Growth of Dismantling & Recycling facilities for E-waste in India

Priyanka Chauhan, N P Singh Aradhana Sorout

340 - 351

The Impact of Culture on Brand Personifications and Consumer’s Purchase Intentions of the Brand

Vasudevan Sundararajan, G Nikita, Shweta Tewari, A Nagaraj Subbarao

352 - 376

Retracted

459 - 465

Influencer Marketing 2.0: Assessing the Effectiveness of Micro-Influencers on Consumer Behavior

A. SREE LAKSHMI, M.NIRMALA RANI, PULIPATI. RAMALINGA PRASAD

690 - 700

Transforming Marketing Performance: How AI is Shaping Start-up Strategies

V.B. Bairagi, B.D. Ranpise, Piyush Dixit, Sanjay Laxman Argade, Harshal Sharadrao Deshmukh

701 - 709

The Cosmic Significance of 9: A Mathematical Journey into the Divine

Divesh Srivastava, Sandeep Dixit, Sana Azmi

796 - 811

An Examination of the Interplay between Media Advertisements and Buyers Decision-Making Processes

Debadeepti Jagaty, Sukesh Ranjan Mohanty, Umakanta Dash, Puspalata Mahapatra, Arpan Mahapatra

812 - 826

Assessing the Impact of Geopolitical Risk Index in Volatility of Nifty-50

Vikas Verma, Khushbu Verma, Arjun Yadav, Junaid Ahmed

846 - 852

Evaluating the Economic Impact of E-commerce through Data Mining Techniques

Radhika Mahajan, Sudheer Nandi, Ashwin Kumar, Gagandeep Kaur

899 - 906

The Role of Employee Empowerment, Teamwork, and Training in Enhancing Organizational Commitment

G. Radha Kiranmayi, B. Vasu Rao, B. Madhavi, Sirisha Karavadi, Damini Naini

921 - 931

AWARENESS TOWARDS PAYMENT BANK IN JAMMU &KASHMIR

Tavneet K Reen, Manpreet Kour

976 - 986

Adaptation to Integration A Review on the Indian Accounting Standards (Ind AS) in Global Financial Reporting Convergence

Mayank Malviya, Deepak Kumar Adhana, RVS Praveen, Biswo Ranjan Mishra, Pardhasaradhi Madasu, Bhadrappa Haralayya

1003 - 1012

The Impact of Digital Currencies on Traditional Banking: A Comparative Study of Emerging Markets

Dipti Sharma, Sovik Mukherjee, Renuka Deshmukh, RVS Praveen, Biswo Ranjan Mishra, Bhadrappa Haralayya

1013 - 1025

Consumer Clusters and Marketing Strategies: Nutraceutical Market

Sudhinder Singh Chowhan, Rahul Sharma, Aditi Sakpal, Anshul Ghodke, Atharva Suryawanshi

1089 - 1097

The Role of Influencer Marketing in Brand Building

Ashish Mishra, Mamta Manshani, Neha Jain, Nipun Agrawal

1161 - 1183

Consumer Perception of Purchasing Fruits and Vegetables through E-Commerce in Hyderabad

N Deepthi, I Gopi Naik, Rangappa Yaraddi, Y Purna Chandu

1184 - 1194

Exploring the Nexus Between E-Banking, E-Service Quality, and Satisfaction

Preyal Sanghvi, Khushboo Vachhani Talati, Yash Khuva

1220 - 1230

Best Practices in Bibliometric Analysis: A Critical Review

Anubhav Sony, Mohd Ijlal Anjum, Prerna Yadav, Rajshree

1306 - 1321

Public Interest Litigation: A Catalyst for Ensuring Good Governance

Neha Mishra, Papiya Golder, Atul Jain, Pranshul Pathak, Adv Pooja Kumari

1381 - 1395

Behavioural Finance of Stock Market: A Case Study

M. Kulasekhar, K.Sankara Reddy

1416 - 1435

Women Entrepreneurship in National Park: Challenges, Motivations, and Growth Potential with special reference to Manas National Park, India.

Gaurav Das, Archana Borde, Deepankar Sharma, Uzma Rukhsar, Yaisna Rajkumari, Syed Mohd Jamal Mahmood, Gauri Singh Bhadauria

1494 - 1504

An Analysis of Puffery used in Online Advertisements and Its Impact on the attitude of Gen Z

Uzma Rukhsar, Waseem Saeed Khan, Nishkrati Varshney, Syed Mohd Jamal Mahmood

1505 - 1515

Synergy of Modern Portfolio Theory and Cointegration

Rishana. V. P, T. Mohamed Nishad

1573 - 1588

A Bibliometric Analysis of Green Human Resource Management Based on High Impact Indexing

Vijay Nimbalkar, Deepali Desai, Navya Gubbi Sateeshchandra, Samrat Ray, Apoorva Juneja

1589 - 1601

Unlocking the Diversification Potential of Bitcoin Forks in Crypto Portfolios

Supriya Kumari, Anik Kumar Mallick, Prayga Singh

1611 - 1624

INFLUENCE OF MACROECONOMIC FACTORS ON INDIAN STOCK MARKET PERFORMANCE: AN EMPIRICAL ANALYSIS

Lalit Khurana, Venkateswara Rao Vanga, M . Goverdhana Reddy, Raju Guguloth, S.Snehalatha, P. Subba Rao

1625 - 1632