Revolutionizing Customer Engagement: How to Leverage Social Media, Email, and Content Marketing to Drive Business Results
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Abstract
Business operations in the present need forward-thinking methods of customer engagement to enhance business performance during digital times. The three tools social media and email marketing and content marketing develop brand recognition through positive relationship development as they build conversion rates. The research examines a combined marketing channel model to boost investment returns through increased customer involvement leading to enhanced brand loyalty. Social media systems allow companies to maintain live interactions with their audiences through brand community development that uses user-generated content for improved natural audience expansion. Through automated systems alongside data analytical methods within email marketing programs businesses generate better relationships with customers allowing subscriber retention and business value growth. Virtual content platforms partnered with design tools enable organizations to share educational content which develops relationships based on trust with their viewers. Business marketing reaches better customer interaction and achieves success through the use of segmentation methods combined with personalization techniques and AI-based analysis. A research analyzes business implementations achieving business goals by integrating successful strategies among social media with email and content marketing to enhance customer conversion rates alongside better customer lifetime value and improved customer satisfaction outcomes.
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Mohd Shakeel, Priyanka Rawal, Shathaboina Raju, Priya Sethuraman, Prem latha Soundarraj, T S R Vijay Janani. (2025). Revolutionizing Customer Engagement: How to Leverage Social Media, Email, and Content Marketing to Drive Business Results. European Economic Letters (EEL), 15(1), 2863–2872. Retrieved from https://eelet.org.uk/index.php/journal/article/view/2683
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