Cultural Influence on Team Dynamics: Examining Hofstede’s Masculinity-Femininity & Positive Risk Management in IT Projects

Abstract

This study explores the role of Hofstede’s Masculinity-Femininity cultural dimension in influencing  team dynamics—specifically communication, collaboration, and decision-making—within IT project  teams. The research focuses on how these dynamics affect the successful implementation of positive risk management practices in IT projects. Understanding cultural dimensions is essential as they shape behaviour and attitudes within teams, impacting how team members interact and make decisions.

The study examines how the balance between masculine and feminine cultural traits influences  project team dynamics, particularly in terms of risk-taking, collaboration,  and  leadership  approaches.  Masculinity tends to emphasize assertiveness and competition, while femininity emphasizes  collaboration  and  caring for others. These traits, when applied to team dynamics, can lead to varying approaches to managing positive risks, which are opportunities that, if effectively managed, can lead to project success.

By analyzing team dynamics in the context  of  positive  risk  management,  this  research  aims  to  provide  insights  into  how  cultural  dimensions  affect  project  outcomes. The findings will contribute to better understanding how project teams can optimize  communication,  collaboration,  and  decision-making  to  harness  positive risks in a way that enhances project success.