Published: 2025-04-01

Articles

Geopolitical Orientations of the Decisive Trends in the Continental Economy: Assessing Its Expansion Within the India-EU Partnership’s Sphere of Influence

Sourabh Yadav, Ravi Dass

01 - 09

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Women Entrepreneurial Success Driven by Financial Literacy, Digital Financial Inclusion, Social- Media and Skill Development – Mediating Role of Economic Empowerment

Poonam Rathi, Amit Rathi, Sonal Sidana

10 - 34

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THE IMPACT OF AGRICULTURAL DYNAMICS ON THE AQUIFER IN THE OUED SOUF REGION

MOKHNANE Tarek, ADJLANE Sabah, KHIARI Reguia, Chaib Warda, BENMALEK Ahmed

35 - 47

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Perception of Women entrepreneurs on choosing factors of Financing via Banking Services and its impact on Performance of women entrepreneurship: Mediating role of household economic status

V Shunmugasundaram

48 - 66

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Behavioural Biases in FinTech-Driven Investment Platforms: A Conceptual Exploration

Swati Yadav, Mini Srivastava, Tarun Kumar, Pradeep Mamgain, Neeti Misra

67 - 73

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Price Volatility and Risk Management in Commodities Trading in India

Rahul Pandey

74 - 84

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Examining Volatility in Indian Markets: Insights from NIFTY 50 and India VIX

Manveer Sharma, Vedika Satija, Amit Bathia

85 - 96

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Interlocking Giants: Understanding India-China Trade Dynamics

Sneha Chaudhry, Pooja Sharma, Urvesh Chaudhery

97 - 101

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Conceptual Framework of AI-Enabled Next-Gen CRM: Integrating Machine Learning for Proactive Customer Engagement

TEJAS YADUVANSHI, SHREYAS YADUVANSHI, RICHA YADUVANSHI

102 - 109

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Green Credit and Lending: Driving Environmental Responsibility in the Banking Sector

Rachana Pulgam, Sanket L. Charkha

110 - 136

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THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST

Krishna Kumar TP, Suriakala R, Deepak M, Dhanya Nair, Krishnaprasad A

137 - 147

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IMMERSIVE MARKETING: EXPLORING THE IMPACT OF VIRTUAL AND AUGMENTED REALITY ON CONSUMER BEHAVIOR AND BRAND ENGAGEMENT

P.Maheswari, S.Balakrishnan

148 - 152

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Retracted

153 - 162

PREDICTIVE ANALYTICS AND MARKET BEHAVIOUR : A STATISTICAL CASE STUDY ON TCS

TRIPURARI ANANTH NARAYAN

163 - 170

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AI-Driven Personalization in Higher Education Marketing: Impact on Student Engagement and Enrolment Decisions

Meenakshi Malav, Kapil Khatter

171 - 186

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A Study on the Impact of Problems and Challenges on Motivation, Behaviour, and Failure Factors of Women-Led Startups in India Using Smart PLS – SEM

Bhavna Yadav, Mohini Rathore, Swami Prasad Saxena

187 - 201

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DIGITALISATION AND FINANCIAL PERFORMANCE: SYSTEMATIC LITERATURE REVIEW AND ANALYSIS

Prerna Jain, Deepak Kapur, Manjushri Sharma

202 - 223

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ILLEGAL, UNREPORTED, UNREGULATED FISHING: INTERSECTION WITH ENVIRONMENTAL CRIMES, MONEY LAUNDERING AND LEGISLATIVE MECHANISMS IN MARINE ENVIRONMENTS

Rushi Bhagat, Jiya Mathrani

224 - 229

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AI and Human Decisions: Finding the Balance in a Data-Driven World

C. Arjunan, K. Ramesh, N.A.Sumathi, M. Murali

230 - 240

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A Study on Perception of People Towards The Mobile Microfinancing with Special Reference to Gujarat State

Sachin Abda

241 - 248

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Eco-Friendly vs. Greenwashed Consumer Trust in Sustainable Marketing Claims

Prajakta Yawalkar

249 - 257

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Linking the Role of Imposter Syndrome Influencing Women’s Leadership Styles Using PLS- SEM Model

Karishma Desai, Jubin Kumar Saini, Navya Aggarwal, Shweta Loonkar

258 - 269

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AN EMPIRICAL STUDY ON IMPACT OF ARITIFICIAL INTELIIGENCE ON HUMAN RESOUCE MANAGEMENT AND CUSTOMER SUPPORT

Guttula Venkata Lakshmi, K V V Murali Someswara Rao, M Geetha, Kotipalli Venkata Ravi Tej, P Shylaja, Vandana Kollati, Sapna Sugandha

270 - 277

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Enhancing Diabetic Patient Engagement and Satisfaction Through Generative AI: Insights from Major South Indian Hospitals

Satish Kannuru, P.Uma Maheswari Devi, N.Udaya Bhaskar

278 - 286

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The parameters impacting the imitation jewellery sector and its wide-ranging legitimacy in Indian society:- A statistical analysis

Gurvishal Sinha

287 - 290

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An Empirical Assessment of the Internet Usage Pattern and Academic Development of Students In the Murshidabad District of West Bengal

Aminul Haque, Asif, Rashmi R. Baruah, Abdul Matin, Mosiur Rahaman

291 - 301

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The Impact of Foreign Direct Investment on Sustainable Development: An Econometric Study of a Group of Arab Countries during the Period (2000–2023)

Souad Djermoun, Fatma Zahra Ramdani, Asma Ben Amara, Thouria Beriala

302 - 318

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Retracted

319 - 323

UNDERSTANDING THE RELEVANCE AND SIGNIFICANCE OF DIFFERENT DIGITAL MARKETING FRAMEWORKS – A REVIEW

Anoop Gurunathan, K S Lakshmi

324 - 337

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Science Mapping Trends and Themes: A Bibliometric Analysis on Organizational Agility

Almas Tasneem, Vinod Kumar Yadav

338 - 360

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A Gendered Perspective on Migration in South Asia

SK Bose, Gurbir Singh Khera, Aditi Chaudhary

361 - 368

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Demystifying the Green Choice: A Study on Emotional Branding and Sustainability in the Packaged Food Industry

Kiran Panjwani, Diksha Lalwani

369 - 384

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Advertisement Claim Substantiation in India: Need for Legislative Intervention

Tina K Stephen, Arun Sasi

385 - 399

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Cultural Influence on Team Dynamics: Examining Hofstede’s Masculinity-Femininity & Positive Risk Management in IT Projects

Rajeev Kamble, Glancy Albuquerque, Sanjeev Thakur, Sarita Vichore

400 - 423

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The Impact of Quality Culture on Enhancing Organizational Commitment among Algeria Post Employees in El Oued

Zelaci Samer, Chahed Abdelhakim

424 - 438

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“Effectiveness of Flash Sales in Enhancing Online Shopping Frequency”

G.Sureshkrishna, S Pavithra, S N Arjun Kumar, Aditya Bhatta, Akash Dutt Dubey, V.Mano priya, V.T Dhanaraj

439 - 443

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Essar Steel: A Case Study on Corporate Insolvency Resolution Process

Shiv Ranjan, Dinesh Kumar Sharma

444 - 453

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"Visual Merchandising and its Interplay with Product Attributes, Brand Reputation, and Service Quality: A SEM-Based Analysis of Customer Behaviour in Retail Apparel"

Bipul Kumar, Shambhavi Tamrakar, Arijit Santikary, Gnana Prasuna Choudhary

454 - 465

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Understanding Rural Consumers’ Online Banking Acceptance: A Demographic Perspective

Manju Bala, Sangeeta

466 - 480

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Ethical Consumerism: How Social Responsibility Affects Brand Perception

Neelam Raut, Nimita Srivastava Nimkar, Farooqui Abdus Saboor, Nirmal C. Soni

481 - 491

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ANALYSIS OF CHANGES IN CONSUMER PURCHASING BEHAVIOR OF HERBAL AND AYURVEDIC PRODUCTS BEFORE AND AFTER COVID-19

Brijesh Kumar, Vineet Kaushik

492 - 500

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Analysing Enablers of Successful IPOs in the Energy Sector of India

Vinit Joshi, Padmashri Patil, Dhaval Bhatt, Rajalakshmi B

501 - 508

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Does Psychological Capital (PsyCap) strengthen Organisational Sustainability? Exploring the Mediating Role of E-HRM usage

Vayu Tewari, Abhinav Singh Yadav

509 - 517

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AI – DRIVEN ORGANIZATIONAL EFFICIENCY: AN EMPIRICAL STUDY ON AUTOMATION AND PRODUCTIVITY IN MANAGEMENT

V. Narasimha Rao, P.Vinay Ranjan

518 - 527

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The Role of Information Communication Technologies for Achieving Sustainability Goals in Smart Cities

Shipra Gupta, Sweta Bagdwal, K. Sivakumar

528 - 533

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A STUDY ON MENTAL HEALTH AWARENESS

Shipra Gupta, K. Sivakumar

534 - 540

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A Comparative Study on Renewable Energy Sources

Shipra Gupta, Sweta Bagdwal, Veni. J

541 - 549

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EXAMINING THE INFLUENCE OF LEADERSHIP ON FACULTY JOB SATISFACTION AND PROFESSIONAL GROWTH: A STUDY OF POLYTECHNIC INSTITUTES IN VADODARA CITY

Komal Panchal, Pallavi D. Khedkar

550 - 560

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Smart Infrastructure and Green Transportation

Shipra Gupta, Sweta Bagdwal, Amala Suzana

561 - 567

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STRATEGIES FOR SUSTAINABILITY INTERNET BANKING IN RURAL AREAS

Shipra Gupta, K. Sivakumar

568 - 574

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Parallel Realities: Migration and Social Mobility in Bapsi Sidhwa's Fiction

Vandana Whig, Pritibha Sharma, Rajiv Verma, Anand Joshi

575 - 578

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Optimizing Sustainable Manufacturing with AI - Exploring the Potential of Multi-Objective Techniques in Industry 5.0

Avradeep Ganguly, Gouranga Patra, Suman Pal, Mainak Chakraborty, Diptayan Bhattacheryya

589 - 606

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Temporal-Spatial Comparative Analysis of Gender Indexes of India vis-a-vis other Countries (1995-2020)

Neha Goyal, Surbhi, Nishant Kirankumar Joshi

607 - 619

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IT and Analytics: Driving Sustainable Architecture in India

Rajani Singh, Chinmoy Kumar

620 - 635

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THE EVOLUTION OF CONCEPT OF POVERTY- AN EMPARICAL DISCUSSION

Goriyashi Mahanta, Sujata choudhury

636- 659

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Enhancing Student Engagement in Higher Education: Pedagogical Strategies to Build a Skilled Bharat

Pooja A. Basu, Deepak R. Gupta, Kushagra Goel, Simarjeet Makkar, Shilpa Verma

660 - 666

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Mapping Sustainable Supply Chain Management Trends and Future Directions in Small and Medium Enterprises: A Bibliometric Analysis

Khalil Ahmad, Dhanraj Tambuskar, Archana Shrivastava, Smrutiranjan Mohanty, Binod Kumar Sinha

667 - 680

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Assessment of the impact of Government policy on citizens' perceptions on vehicle buying behaviour, the government's infrastructure development in public transportation, and policy shifts towards e-vehicles with a specific reference to Mumbai Metro and Ma

Amit A. Naik, Pooja P. Doshi, Fayeza Sonkachwala

681 - 690

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Global Leadership Approach – A Case Study

Divya Rani Pradeep

691 - 698

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Institutional Care and Its Adverse Effects on Children in Need of Care and Protection

George PS, G Anbu Selvi

699 - 706

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Examining the Influence of Financial Literacy on Financial Behaviour Among Undergraduate and Postgraduate Students in Bengaluru: An Analytical Study

Rajeshwari MC, Mansi Avinash Chandnani

707 - 723

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The Impact of Internal Marketing on Employee Satisfaction: A Case Study of Sonatrach, Maintenance Department Laghouat

Djoubar Mohammed Bendahane Ilyes Elazhar, Souiah Djamel

724 - 732

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Innovation Financing for Knowledge-Based Startups: New Strategies to Support Growth and Sustainability

Takouachet Imed

733 - 741

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Artificial Intelligence for Skill Development: Implementing Ai in Vocational Training Programs to Enhance Employability

Anisha Agrawal, Gazala Yasmin Ashraf

742 - 751

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Nine Years of APY: A Comprehensive Analysis of the Government of India’s Defined Contribution Guaranteed Pension Scheme

Prodeepto Chatterjee, Tanuj Nandan

752 - 772

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Underused Perceptivity of Planned Obsolescence and Its Descendants: A Conceptual Approach in the Smartphone Industry

PC Santhosh babu, Nusrath P

773 - 780

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The Effect of Commitment to Brand Components on the Formation of Mental Image - A Field Study of the Opinions of a Sample of Customers of the Iris Foundation in Algiers -

Hadj Abdelkader Korichi, Khaoula Korichi

781 - 799

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The Role of Cognitive Influences in Digital and Social Media Marketing on Shaping Consumer Decisions"

SUDHEER NANDI, Preetha Subrahmanyan, Saurabh singh

800 - 813

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A Bibliometric Review of Exchange-Traded Funds

Naman Phutela, Kapil Choudhary, Sakshi Mehta

814 - 830

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The Relationship Between Fin-Tech Adoption and Perceived Business Growth Among Small Online Businesses in Odisha

Puja Tripathy, Aditya Prasad Sahoo, Kishore Kumar Das

831 - 840

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Workplace Diversity: An Empirical Examination of the Effect of Job-related and Cultural Diversity on Employee Satisfaction in Nigeria Ministry of Communication and Digital Economy

Akeem Adewale BAKARE, Saji GEORGE, Khadijat YUSUF

841 - 856

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Linkage between Financial Development and Economic Development: Evidences from Six Geographical Regions of India

D.K. Yadav, Saleha Jameel Ansari, Pankaj Kumar, Arsalan Nawabi

857 - 872

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