Ethical Consumerism: How Social Responsibility Affects Brand Perception

Abstract

With the socially responsible marketplace today, consumer consumption patterns are significantly influenced by ethical consumerism and brand reputation. The consumers are more and more likely to be favorably disposed towards businesses with CSR practices, which prioritize sustainability, ethical management, and social welfare. The study explores the contribution of CSR initiatives in forming brand image and the contribution of social media and digital marketing in generating consumer trust and interaction with ethical brands. The research aims to identify the effect of the different CSR dimensions (economic, legal, ethical, and philanthropic) on consumer attitudes and how online engagement supports ethical brand practices.