The Complementary Relationship Between Digital Marketing and Artificial Intelligence: Future Insights

Abstract

This study examines the complementary relationship between artificial intelligence and digital marketing in the context of modern digital transformations. It highlights the importance of artificial intelligence as a strategic tool that supports the development of marketing strategies by enhancing data management and analyzing customer behavior using technologies such as machine learning, blockchain, and chatbots. The aim of the study is to explore the impact of AI on accelerating marketing processes, improving responsiveness to customers, and enhancing marketing performance. It also sheds light on the practical applications of AI in digital marketing and illustrates how these technologies can improve the customization of strategies and contribute to business development. The study emphasizes the role of AI in creating innovative solutions that help organizations adapt to the increasingly competitive market demands and achieve more accurate and effective marketing outcomes.