Evaluating the Investor Awareness and Its Impact on Mutual Fund Investment Behaviour in Delhi NCR

Abstract

This present study focuses on the relationship between investor awareness and mutual fund investment behaviour in Delhi NCR. The cross-section survey was carried out for a period of six months, starting from September’2024 and ending in February 2025, with a sample size of 407 respondents, based on a convenience sampling plan. This study will, therefore, analyze how various dimensions of awareness, such as the type of mutual funds available, associated risks, tax benefits, performance evaluation, and diversification principles, relate to their investment decisions. Mutual fund investment behaviour is measured in respect of regular investment, preference over other options, portfolio diversification, monitoring, and reliance on financial advisors. Data were collected through an online questionnaire and were analyzed using SPSS for normality testing, reliability testing, descriptive statistics, and regression analysis. This paper brings forth the dominance of investor awareness in mutual fund investment behaviour and presents an insight for enhancement in financial literacy and informed investment practices.