Analyzing Marketing Strategies And Consumer Perceptions For Electric And Hybrid Vehicle Adoption In India'S National Capital Region

Abstract

This research paper explores how marketing strategies affect the use of electric and hybrid vehicles in India’s National Capital Region, focusing on what consumers think. The study surveyed 397 people and used a tool called SPSS to analyze the data. It looked at four main things: marketing strategies, customer satisfaction, customer loyalty, and reasons people choose these vehicles. The findings show that people like the marketing efforts, giving scores between 3.80 and 5.25 out of 7, with two key marketing ideas explaining 67.56% of their opinions. People are also happy with the vehicles, scoring them from 4.02 to 5.42, with two big factors driving 76.62% of their satisfaction. Loyalty to these brands is high, with scores from 4.33 to 5.24, mostly due to one main reason (74.22%). When choosing these vehicles, one or two factors matter most (69.67%). The study also found different groups of people think differently (p-value = 0.000), and the survey was very reliable (scores from 0.909 to 0.971). It suggests companies and leaders focus on better ads, service, trust, and more charging stations to help people overcome high costs and limited facilities.