Marketing-Oriented HR Practices and Their Impact on Organizational Overall Performance

Abstract

The present article discusses how the practice of marketing-oriented human resource (HR) affects the overall organizational performance. Combining of the HR and marketing strategies has also emerged to be part and parcel of the success of an organization in the contemporary business unit. The marketing oriented HR interventions are aimed at enhancing the interests of the employees in terms of their involvement and satisfaction, customer satisfaction and brand positioning which finally belong to the general organizational interest. This paper looks into the relationship which exists between these HR practices and performance of organizations; through the use of empirical accounting of the problem in conjunction with a complex literature survey. This study will aim at offering recommendations on ways through which the HR functions can be integrated with the marketing approaches in a bid to increase efficiency and employee productivity and employee morale to lead to an improvement of the outcomes in the organization. The findings reveal that the companies, which implement the HR practices that are successful in terms of marketing, achieve a substantial increase in the level of performance and employee retention and in overall competitiveness. It has been mentioned in this paper that strategic approach to managing the HR that takes into consideration the trends in the market, expectations of customers, and the internal workforce is important.