Published: 2025-07-03

Articles

Building Multidisciplinary Knowledge for Global Scholars and Professionals

Aida Mehrad, Mohammad Hossein Tahriri Zangeneh, Meriem Bouzedif, Neema George Rweramila

01 - 14

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Gender and Learning via social media: A UTAUT2-Based Study of Management Students in Mumbai

Deepa Dixit, Swati Kulkarni, Sarika Mahajan, Venkatesh Iyengar

15 - 34

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Global Marketing Strategies for Grocery Retail in India: Understanding Future Consumer Behaviour Trends in the Digital Era

Nikhil Shaw, Anjali Kumari Jha

35 - 49

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Capacity Building and Economic Development of Beneficiaries : A Study of National Rural Livelihoods Mission in Odisha

Bibhu Prasad Behura, Karunakar Patra

50 - 59

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Effectiveness of generative AI and graphic design in fostering consumer engagement

Maahi Shah

60 - 66

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Omnichannel Pharmaceutical Marketing: Driving HCP and Patient Engagement to Boost Brand Performance

Sudhinder Singh Chowhan, Vivek Hattangadi, Nupur M. Kalambe

67 - 79

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ANALYSIS OF THE EVOLVING TRENDS IN INTERNATIONAL ARBITRATION FROM THE PERSPECTIVE OF INDIA AS AN EMERGING ECONOMY AND HUB OF INTERNATIONAL COMMERCIAL ARBITRATION

PARTH UPADHYAY, RAJIV KUMAR BHARTIYA, MONICA KHAROLA

80 - 86

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An Empirical Study on Employer Branding and Employee Value Propositions in the Digital Economy

Kavita Pandey, Argha Chatterjee, Bhagyashree Padhi

87 - 104

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Frontiers In Nanomedicine: Transformative Applications of Engineered Nanoparticles in Contemporary Biomedicine

Vivek Gedam, Vinay Kumar Mishra, Shrihar Pandey, Mahendra Kumar Bardiya, Tribhuwan Kishore Mishra

105 - 110

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Marketing Efficiency and the Choice of Capital Structure: A Panel Data Study of Indian FMCG Companies

Sondeep Kaur

111 - 117

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Navigating the impact of dividend announcement on investment decisions

Bhavna Yadav, Sagar Sharma, Prof. (Dr.)Swami Prasad Saxena

118 - 130

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Why Customers Stay and Why They Care: Managerial Insights into Brand Loyalty and Love

Mani Manjari, Akash Chauhan, Sanjay Nautiyal, Ekta Rastogi, Anshu Punshi

131 - 138

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Digital Inclusion in an Aging Society: Mapping the E-Government Challenges of Elderly Citizens in Rajasthan

Kalpana, Badal Rathore

139 - 155

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Economical High-Gain Planar UWB Antenna with Tunable Band-Notch for Interference Mitigation in Communication Systems

Mayank Sharma

156 - 160

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Economic and Technological Perspectives on the Design and Analysis of Planar UWB Antenna Structures for Biomedical Applications

Mayank Sharma

161 - 166

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Technological Innovation and Economic Growth in Isolated Energy Systems: A Voltage Source Inverter-Based Approach to Supply and Demand Balancing

Nand Kishor Gupta

167 - 172

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Economics of Home-Based EV Charging in India: Challenges and Policy Implications

Nand Kishor Gupta

173 - 179

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The Impact of Social Media on Creativity and Productivity in the IT Industry- A Bibliometric Analysis.

Krishnakumar Surpur, Mrityunjay Hiremath, R Shashidhar

180 - 188

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Evaluating Financial Performance of Public and Private Power Distribution Companies in Gujarat: A Decade-Long Comparative Analysis

Anjali Patel, Nirav Gajjar

189 - 198

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Assessing Claim Settlement Dynamics in Indian Life Insurance with specific reference to LIC of India using Time Series and DEA

Gayatri Bhoi, Biswajit Satpathy

199 - 228

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Unpacking the Path to Organizational Citizenship Behavior: The Mediating Role of Commitment and Work Engagement in the Hospitality Sector

Uddagiri Yojitha, P. Lakshmi Narayanamma

229 - 247

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A Study on Sustainability in the Firm Value of Banking Business: An Interaction of Financial Attributes and Risk Governance

Samyukta Jena, Kishore Kumar Das

248 - 261

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“Evaluating the Efficacy of Forensic Accounting over Traditional Auditing and its application in selected Industries in Bengaluru”

Harsha R, G V Mruthyunjaya Sharma, Hemavathi G P, K R Ravi, P Mohanraj

262 - 272

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Redefining Talent in the Digital Age: Addressing the Paper Ceiling in Information Technology Hiring

Arpitha MP, Hemavathi GP, Kishore Mn, Maithereye Holeyachi, Ashitha

273 - 280

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An Evaluation of farmers perception towards the benefits PMFBY: A Study at Tumkur District

Dr. Cirappa , Nagaraju N

281-291

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Personalized Marketing in the Digital Age: The Role of AI in Consumer Behavior Analytics

Dr. Jagdish Kumar Sahu, Mr. Dayalal Sankhla, Dr. Chamoli Anjana

292-303

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Consumer Behavior Trends: Implications for Small Business Management in the Digital Age

Abhijit Thombre, Chaitali Chandarana, Pradeep Gupta, Dr. Pankaj Nandurkat

304-313

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Impact of Packaging Design of Various Indian Traditional Snack Brands on Consumer Purchase Decisions

Nikitha Sunil, Dr. M.Sulaipher

314-325

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The role of technology in academic excellence

Parth Belwalkar, Rahul Bedmutha, Vaibhav Mishra

326-334

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Understanding and Addressing Organizational Barriers to Diversity, Equity, and Inclusion (DEI): A Comprehensive Research Report

Abhinay Umesh Chavan,Niharika Bajpai

335-348

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Entrepreneurial Intentions: A Literature Review

Hieu Dang Trana, Trang Khanh Trana

349-357

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Navigating the Future of Commerce: A Structural Equation Modelling Approach to Q-Commerce, Operational Optimization, and Human Capital Management

Dr. Shefali Tiwari, Dr Shilpa Katira, Dr Deepali Pai, Dr. Surya Agrawal

358-366

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The Impact of Non-performing Loans on Performance of Selected Private Commercial Banks in Ethiopia

Tekabe Sinatyehu, Paidipati Gopala Krishnamurthy

367 - 380

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Cognitive Engagement through Promotional Innovation: An AMOS-Based Investigation into Creative Advertising and Brand Loyalty Among Child Consumers

Saurabh Gupta, Sushil Pande, Vinitendra Pratap Singh

381 - 390

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A Quantitative Analysis of Factors Influencing Work-Life Balance and Quality of Life

Ayushi Raj, Vipin Jain

391 - 403

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Customer Satisfaction Level of Green Packaging with Special Reference to Tourist Place

Asmeet Kaur Sethi, Bindoo Malviya

404 - 415

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Financing India’s Green Transition: The Emergence of Sovereign Green Bonds as a Strategic Lever in India’s Sustainable Finance Agenda for Viksit Bharat@2047

Swaraj Dash, Harnam Singh, Bibha Rani Nath

416 - 436

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The Role of Social Media and Social Networking in the Indian Diaspora

Shambhoo Sharan Gupta, Ishita Arora, Ritu Yaduvanshi, Puja Pathak, Ramshankar

437 - 449

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Power Dynamics in Chimamanda Ngozi Adichie’s Writings

Shri Thivvhyaa A P, Sridevi T

450 - 452

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Livelihood Opportunities of Sambalpuri Handloom Weavers in Western Odisha: An Analysis

Dr. Kunal Mishra , Mrs. Nancy Purohit

453-463

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Evaluating Volatility Spillover and Decay in Spot and Futures Markets: A Cross-Country Analysis

Divya Gupta, Deepali Malhotra

464-478

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Portfolio construction and portfolio evaluation using sharpe’s model

Dr. Mohanraj.E, Dr. V.R. Nedunchezhian

479-483

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Ecofeminism in Post-Earthquake Nepal and the Trans-Himalayan Construct

Dr. Kalpana Singh

484-490

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Exploring Workplace Perceptions Among Non-Clinical Healthcare Employees

Ms. Ipsita Ghosal, Dr. Sudipta Majumder

491-498

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Evaluating the Effectiveness of Training Programs in Enhancing Employee Satisfaction in Manufacturing Industries

1.E. Hari Prasad, Prof P Raghunadha Reddy

499-507

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PROMOTING EFFICIENT WORKING CONDITIONS BY CHARACTERIZING DIFFERENT GENERATIONS

Smt.E.Kavitha, Dr.K.V.Sridhar, Ch.Madhavi Latha

508-514

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Impact of Forensic Accounting on Audit Expectation Gap in India

Deepak Kumar Mandal, Nikita Singhal

515 - 524

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