"An Evaluation of Microsoft's Marketing Strategies and Their Role in the Company's Growth"

Abstract

This research studies the marketing strategy of Microsoft, a company in the world technology arena, especially focusing on conceptual core principles underlying its marketing strategy-and-gains in business. The essence of this research will be to analyse-how-the application of digital marketing, product positioning, branding, and competitive strategies have been used by Microsoft to sustain its global influence. The study also explores how marketing innovation has shaped Microsoft's marketing endeavours in light of emerging trends in the industry sector and shifting consumers' demands. Also critically evaluated will be an outside perspective-near evaluation of the effectiveness of Microsoft marketing strategies in acquiring and retaining customers and responding to market challenges. This will also extend to considering the competitive landscape in which it competes and further contrasting Microsoft's marketing approaches with those of its competitors, identifying in this respect how Microsoft distinguishes itself by means of branding, product innovation, and customer relationship management. The study also offers insight into the sustainability of marketing strategies for Microsoft in the longer haul and vistas for action in the changing digital landscape. Besides offering theoretical perspective and analytical thrust, this research entails drawing significant conclusions to be used by different groups of people in the industry-who-are-businessmen, marketers, and researchers-interested in strategic marketing and its impact in the field of technology.