Critical Thinking and Creativity in the Digital Age: Impact of Mass Media on Cognitive Processes

Abstract

Mass media plays an indispensable role in influencing cognitive processes, whether it is shaping critical thinking or creativity in the digital era. Based on research into how mass media influences these cognitive functions, the current work further investigates how media exposure, contents, and the shifting digital landscape shape critical analysis and problem-solving capabilities. This study adopts a quantitative research methodology to explore the impact of mass media on critical thinking and creativity in the digital age. A structured survey was developed to collect data on media consumption habits, critical thinking, and creativity. The survey was administered through Google Forms, ensuring a wide reach and convenience for respondents. The current research draws the following conclusion: the relation between mass media and cognitive processes is complex and but youth believe that it has positive impacts.