Uncovering Behavioral Determinants for Adopting and Implementing Green IS/IT: A Framework Based on Systematic Review and Bibliometric Insights

Abstract

Green Information Systems and Green Information Technology (Green IS/IT) have emerged as crucial tools for mitigating environmental impact, enhancing cleaner industrial processes, and fostering sustainability-driven economic growth. Although technological readiness and policy support for Green IS/IT are steadily increasing, organizations still face notable barriers in their adoption and implementation, particularly those rooted in human behavior. This study addresses this gap by identifying and synthesizing the behavioral dimensions that influence the adoption and implementation of Green IS/IT. A hybrid methodological approach was employed. First, a systematic literature review was conducted to extract behavioral factors associated with Green IS/IT. Second, a bibliometric analysis was performed to map research trends, intellectual structures, and thematic evolution within the field. The consolidated findings were categorized into behavioral dimensions and structured using an adapted Belief–Action–Outcome (BAO) framework to conceptualize the determinants and expected outcomes of Green IS/IT adoption. The review reveals that green human resource management practices, green organizational culture, and behavioral intention to use technology are the most influential behavioral determinants of Green IS/IT adoption and implementation. Complementary relationships among green culture, value-based alignment, employee commitment, and intention emerge as critical enablers. Additionally, green competitive advantage, enhanced environmental performance, improved brand value, and a strengthened corporate image are identified as key outcomes of Green IS/IT initiatives. The proposed theoretical framework provides a foundational structure for future empirical validation and offers actionable insights for organizations seeking to integrate behavioral dimensions into their Green IS/IT strategies. The broad adoption of Green IS/IT has the potential to significantly enhance data-driven sustainability practices, process monitoring, and environmentally responsible decision-making.