Examining the Impact of Psychological and Social Factors on Investment Decision Making among Financially Independent Indian Women

Abstract

Women, all over the world are now taking the initiative to put their skills to work in order to earn a living. The working women investment has a significant role in the economic development of nations. Women's equality in society is achieved through increased awareness. Females' economic standing in society can be improved by encouraging them to invest in a variety of investment opportunities. women are now becoming aware of making investment in shares mutual funds, insurance and fixed deposits, however, the aged women prefer investment in the real estate. In the past, women were not as conscious of investment trends as men were. This study examines the various psychological and social factors affecting financially independent women towards investment in general.