Consumer Rights and E-Commerce Regulation in India: A Legal Analysis

Abstract

Digitalisation and easy Internet access has affected upon the growth of e-commerce activities around the world which has also affected the business activities in India.  E-commerce as a platform through the working of network allows the exchanges of goods and services. Giving the different and better facilities to consumer the online retail sector has experienced the massive growth in the recent years. Along various benefits, there exists several unfair trade practices adversely affecting the rights of the consumers. This has invited the need for enforcement of legal framework at domestic level, matching the international standards to govern the electronic transactions while protecting the consumers rights. The effectiveness of new Consumer Protection Act, 2019 and Consumer Protection(E-commerce) Rules, 2020 is analysed stressing upon the factors leading to build the consumer trust viz-a-viz contributing towards economic growth in Indian pretext.