Understanding Social Media Habits and Their Influence on Mba Students in Chennai

Abstract

MBA students in Chennai, India, spend a lot of time on social media. This research looks at how frequently the use of social media might affect their academics. A structured questionnaire was issued to 120 students which was given out randomly among MBA students from different colleges in Chennai. Among them, Facebook, Instagram, LinkedIn, X (formerly known as Twitter), YouTube, WhatsApp, and Snapchat were ranked as the most favourite sites. Most of them said that they spend 2-4 hours per day also younger ones had higher internet usage rates than elder students. It is significant to note that according to this study, there exists a relationship between time spent on these platforms with recent exam marks achieved by an individual student – females’ perception towards positive impacts created by these channels vis-a-vis their male students. Such discoveries indicate multiple influences exerted by social media upon educational experiences undergone through post-graduate programs like MBA courses offered at various institutions situated in Chennai city. The investigation underscores potential educational advantages associated with the use of this medium and also calls for deliberate integration of such tools into college curricula aimed at enhancing learning outcomes while minimizing possible distractions.