Economic Growth and Changing facets of Indian Consumerism: A Perspective from Indian Cinema Industry.

Abstract

Purpose: The Indian Cinema and Indian Economic Growth has come a long way since independence. Although the economic growth remained uneven during these years but the Indian cinema continued to grow leaps and bounds in terms of diverse regions, languages, subjects and wider coverage. Thus under such situations, the researchers have tried to study association between Indian economic growth and consumption pattern of consumers towards Indian cinema if any. 

Design/Methodology/Approach: The research study is descriptive and analytical. The researchers have relied on both primary as well as secondary data. The sampling design was non probability Judgmental sampling. The researchers have taken a survey of 200 respondents through questionnaire in order to know about their perception regarding the Indian cinema in order to understand their consumption expenditure towards cinema.

Originality/Value: First and foremost is that there are only few research papers based on the subject of study. There is hardly any research paper which has studied association between economic growth and changing consumption pattern with respect to Indian Cinema. The existing literatures and research papers have only considered limited dimensions of the subject. Thus this study seems to be interesting and unique in the sense that it tries to explore the different factors which influence Indian consumers to spend on entertainment in general and Indian cinema in particular.