“The Influence of Cause Related Marketing Campaign on Consumer Purchase Intentions”

Abstract

This research anticipatedanalyzing the influence of a cause-related marketing campaign Ahaar Abhiyaan on the buying objective of the consumer. The survey has gathered data from 267 respondents fromHassan city.The study found that the variation of 28.7% in the dependent variable Purchase Intentiondescribed by the independent variable CauseRelated Marketing and the regression model statistically considerablyspeculated the dependent variable.