From Awareness to Action: An Empirical Analysis to Understand Investment Choices of Punjab's Working Women

Abstract

The present study explores working women's investing preferences and awareness in the Punjab region of India. The study looks into how different demographic parameters relate to different investment options and their features. The research centers on the educational history of working women in India, the majority of whom possess graduate or postgraduate degrees, indicating a thorough comprehension of investment possibilities, benefits, and drawbacks.

The majority of women actively engage in investing activities, according to data research, underscoring their important contribution to the country's economic development. According to the research, women tend to favor short-term investment periods. Moreover, it has been noted that Indian working women participate in investment activities both on their own and in partnership with spouses or family members.

However, the research indicates that women are reluctant to diversify their financial portfolios, despite their active involvement in investing initiatives. Their hesitation is due to a wish to preserve the security of their current investments rather than look into other options for diversification.

The study's overall conclusions highlight the significance of comprehending the investing preferences and behavior of working women in the Punjab region. The results highlight their important role in the nation's economic expansion and highlight the necessity for specialized approaches to promote diversification and raise this demographic group's level of investing awareness.