Bibliometric Analysis since foundation of Industrial Marketing Management
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Abstract
Industrial Marketing Management (IMM) is a leading journal in business-to-business marketing. This paper presents a bibliometric analysis of IMM from its inception in 1971 to 2017, focusing on publication trends, influential countries, authors, institutions, and citations in major marketing and business journals. Using Web of Science Core Collection and Scopus, it examines publications, citations, h-index, and develops graphical analyses with VOS viewer. Future research directions include trust, innovation, performance, relationship marketing, and the impact of new technologies and online marketing on industrial marketing.
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Neha Saini, Kawal Nain Singh, Pragati Assistant, Samrat Ray. (2024). Bibliometric Analysis since foundation of Industrial Marketing Management. European Economic Letters (EEL), 14(2), 3089–3109. Retrieved from https://eelet.org.uk/index.php/journal/article/view/1671
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