Does the Influencing Factors of Low-Income Consumer Change based on Their Location? A Comparative Study Between YSR Kadapa and Chittoor Districts of Andhra Pradesh in India

Abstract

The objective of the present research paper is to expound and compare the influencing factors of low income consumers with respect to their consumption expenditure in Y.S.R.Kadapa and Chittoor districts. Only primary data was used in the present study and it was analyzed systematically as per the required order by using descriptive statistics, chi-square, and ANOVA. H02: There is no significant relationship between the YSR Kadapa and Chittoor districts’ low-income people with respect to Veblenian socio-psychological factors during the purchase decision. H03: The influencing factors of all levels of consumption expenditure are same irrespective of their location that is YSR Kadapa and Chittoor district. It is found that 82 and 74 respondents belong to YSR district elected family and social class consecutively as their influencing factor during the purchase decision. Whereas with regard to Chittoor district 80 and 63 respondents chosen social class and family consecutively as their instigating factor while making the purchase decision (Table3 and 4). And in another table, it is found that the calculated significance value is 0.025 which is less than the stipulated significance value 0.05 with 4 degrees of freedom. This means that the above stated null hypothesis ‘the influencing factors of all levels of consumption expenditure is same irrespective of their location’ is being rejected. It says that there is significant difference with regard to influencing factors of different levels of consumption expenditure in YSR and Chittoor districts of Andhra Pradesh. (Table no. 5 and 6).