Analysing Financial Planning and Risk Profiling with Respect to Sample Individual Investors of Prayagraj

Abstract

Financial planning is the process of achieving one’s life goals by using different investment options with current resources through proper and disciplined money management. A risk profile is an evaluation of an individual’s willingness and ability to take risk. Through this paper researcher have tried to analyse financial planning and risk profiling and attitude of individual sample investors of Prayagraj towards risk taking. For the purpose of research primary data have been collected through questionnaire via google form from 100 investors of Prayagraj through convenient sampling technique. Research found that sample individual investors were more inclined to safety that return and investors prefer long term planning to short term planning.