Trends in the Rubber Industry: A Comparative Study of Asia and Europe

Abstract

This research is a cross-sectional study of the marketing activities of the rubber industry in Asia and Europe. It also looks at how these strategies are impacted on by factors such as cost, technological advancement, and consumption trends. In Asia the style is to produce rubber cheap and in large quantity with the prime intention to compete in the global market. On the other hand, European firms’ strategic objectives are product quality, product innovation, and environmental protection. These trends have been analyzed from secondary data sources in the study. Consequently, Asia is said to have low production costs while Europe is synonymous with product differentiation and sustainability. The study intends to assist the different businesses from the two regions through providing the appropriate adjustments on their marketing strategies in order to enhance their market competitiveness.