Organizational Attractiveness: A Meta-Analytic Review Of Factors And The Moderating Role Of Personality Traits

Abstract

This study conducts a meta-analysis on Organisational Attractiveness (OA) factors across industries, with the focus on the IT industry, where the talent competition is strong. The challenges in attracting the right talents seem to exist in terms of demographic, labour, societal and diverse workforce(s) respectively. The insights from the published literature across the globe are considered in view to study the existing factors relevant to organisational attractiveness and emerging trends. This study reviews the perceived organisational attractiveness among potential applicants in any organization, and the research conducted across industries and nationalities are also included in this study. The drivers which become the focus of this study under the purview of Organisational Attractiveness and those reviews pertaining from the year 1975 to 2025 are considered by researchers. The paper is further narrowed down after conducting the first level of reviews and focuses on analysing how individual personality traits and job characteristics are being moderated from a potential candidates’ perception basis in the organisation. The outcome of the study highlights how organisational attractiveness drivers can be contributed towards the individuals’ behavioural and attitude perspectives as such.  at the individual. Keeping the outcomes as an end with the organisational attractiveness as a means, the study ensures to throw some light towards organisational implications - especially supporting the HR professionals and HR product owners mainly in an organization.