Customer Perception And Knowledge Towards Kvi Products

Abstract

The aim of this study is to evaluate customer knowledge, awareness, and perception of Khadi and Village Industries (KVI) products in India. The research utilizes both qualitative and quantitative methods, including surveys and interviews, to assess the level of consumer awareness and the factors influencing their perceptions of these products. The study reveals that while customers generally recognize the cultural and eco-friendly aspects of KVI products, there is limited awareness regarding the full range of products available. Factors such as product quality, pricing, and accessibility were identified as key influences on customer perception. The findings suggest that enhancing product awareness through targeted marketing campaigns, improving product availability, and focusing on product quality could significantly increase consumer engagement and sales. Recommendations for improving the marketing strategies of KVI products include leveraging digital platforms, emphasizing sustainability, and creating a stronger emotional connection with younger consumers. The study provides valuable insights for businesses and policymakers aiming to promote KVI products in India, particularly within the context of sustainability and cultural heritage.