The Role of Social Media in Crisis Communication: An Indian Perspective on the Impact of Twitter (X) on Public Perception during Natural Disasters

Abstract

The rapid expansion of digital communication technologies has fundamentally transformed crisis communication practices in India, particularly in the context of natural disasters. Social media platforms have emerged as crucial spaces for real-time information dissemination, public engagement, and narrative construction. Among these platforms, Twitter (recently rebranded as X) occupies a distinctive position due to its immediacy, interactive architecture, and extensive use by government institutions, media organisations, civil society actors, and citizens. This study examines the role of Twitter in shaping public perception during natural disasters in India, with specific focus on its agenda-setting, framing, and participatory functions.