Leveraging E-Marketing for Sugarcane By-Product Commercialization: A Comprehensive Review

Abstract

Agriculture is the main source of income for a large part of the Indian population. Directly or indirectly, they are dependent on agriculture. Not only this, agriculture also contributes to the Indian economy. In the last few years, there has been a revolution in the agriculture sector through the Internet. Through e-marketing, emphasis has been laid on connecting farmers to markets, customers, presenting their products to customers and establishing themselves as entrepreneurs. The advancement of technology has helped farmers to know information about markets; price information and information related to the behavior of their customers.Yet farmers have never been able to learn to use it properly. As we know farmers are like the backbone of India, hence we cannot even imagine without them. These platforms have been created for farmers only so that their income can increase.Farmers can operate these e-marketing platforms from their phones.