Hashtag for Change: The Power of Social Media in Promoting Slow Fashion

Abstract

This research article explores the emergence of digital platforms as catalysts for promoting slow fashion, a movement characterized by sustainability, ethical production, and mindful consumption. By examining a range of online platforms—from e-commerce marketplaces to social media networks—this study investigates how these platforms facilitate access to sustainable fashion alternatives, promote transparency and accountability within the supply chain, and foster community engagement among conscious consumers and ethical brands. Through case studies, empirical evidence and critical analysis, the article aims to elucidate the role of digital platforms in advancing the principles and practices of slow fashion, while addressing challenges and opportunities for future development.