Cybersecurity and Legal Governance in E-Commerce: Ensuring a Secure Digital Marketplace

Abstract

As the global economy increasingly shifts toward the digital environment, E-commerce has become a major force in modern retail. While it offers convenience, efficiency, and wider market access, it also exposes businesses and consumers to significant cybersecurity threats such as data breaches, phishing attacks, identity theft, and online fraud. These risks highlight the urgent need for strong legal mechanisms to ensure a secure and trustworthy digital marketplace. This study examines the role of cybersecurity in E-commerce and analyses the legal remedies available to address cyber threats and protect consumer interests. It focuses on key legal frameworks such as data protection laws, intellectual property rights enforcement, and contractual safeguards that help regulate online transactions and enhance security. The paper also emphasizes the importance of international cooperation and public–private partnerships in combating cybercrime. By strengthening legal and regulatory frameworks, stakeholders can create a safer E-commerce ecosystem, promote consumer confidence, and ensure sustainable growth of the digital marketplace.