Impact of Last-Mile Delivery Operations Performance on Customer Satisfaction and Repurchase Intention in E-Pharmacy Services

Abstract

Pharmaceutical distribution has changed as a result of the quick expansion of e-pharmacy services, which have increased delivery efficiency, accessibility, and convenience. The effectiveness of last-mile delivery operations has a significant impact on customer satisfaction and repurchase intention in today service-driven economy. In addition to assessing the mediating role of customer happiness, this study looks at how delivery performance parameters like punctuality, correctness, reliability, and order tracking visibility affect customer satisfaction and repurchase intention.