Smart Automation: Revolutionizing Business Operations, Advertising Costs and Customer Satisfaction Through Technology

Abstract

The focus of this paper is on improving the costs of Facebook ad utilization as well as automating the customer communication process, better enabling customized support and also streamlining the process of interacting with customers. This represents a massive cost-savings to businesses in advertising costs as one-to-one customized customer experiences deepen engagement with, and satisfaction of, the customer. This research identifies the enabling impact of AI-powered automation and the ways in which centralized processes, economies of scale, and low-cost marketing approaches working through various applications and channels including digital advertising have restructured CRM and digitally mediated advertising activities in ways that maximize efficiency.