Optimizing Marketing of Industrial Water Treatment and Chemicals through Personal Selling: An Empirical Study

Abstract

Industrial water treatment and chemical solutions are essential for maintaining operational efficiency, sustainability, and regulatory compliance across various industries. The global industrial water treatment market was valued at approximately USD 46.13 billion in 2024 and is projected to reach USD 71.63 billion by 2033, driven by rising industrialization and stricter environmental regulations (Grand View Research).

This study examines the role of personal selling in enhancing the marketing effectiveness of industrial water treatment and chemical solutions. Primary data were collected from a sample of 75 industries using structured questionnaires. The data were analysed using percentage analysis, chi-square tests, correlation, and regression to identify relationships between personal selling factors and marketing outcomes. The findings indicate that salesperson expertise, relationship management, and after-sales service have a significant impact on customer satisfaction and overall sales performance.