Status of Women Entrepreneurs in A.P after Startup India and Stand-Up India

Abstract

Purpose:The study aims to examine the status of women entrepreneurs in Andhra Pradesh after the implementation of Startup India and Stand-Up India schemes. It specifically analyses the key initiatives extended under these schemes and evaluates their impact on women entrepreneurs’ development within the state.

Methodology:The study adopts a descriptive research design with a qualitative research approach, focusing on women entrepreneurs availing scheme benefits in Andhra Pradesh. Primary data were collected through a structured questionnaire from 143 respondents using Convenience sampling , and the data were analysed using Discriminant Analysis and Regression Analysis.

Findings:The findings reveal that institutional awareness and support mechanisms play a dominant role in distinguishing entrepreneurial development dimensions among women entrepreneurs. Initiatives such as skill development, mentorship, market access, financial assistance, and simplified compliance procedures significantly contribute to business sustainability and growth. The results further indicate that both structural financial support and developmental initiatives positively influence women entrepreneurs’ overall progress.

Conclusion:The study concludes that Startup India and Stand-Up India initiatives have substantially enhanced women entrepreneurs’ development in Andhra Pradesh. Institutional facilitation, capacity-building programs, financial inclusion measures, and market linkage support collectively strengthen entrepreneurial growth and empowerment. While the schemes demonstrate significant positive outcomes, improving grassroots awareness and ensuring effective implementation across rural and semi-urban regions remain crucial.