Harnessing AI For Green HR Initiatives: Meeting Employee Needs in Sustainable Organizations

Abstract

Artificial intelligence integration (AI) into green human resource management (Green HRM) practices is transforming the way organizations approach sustainability and employee engagement. This mixed-methods study explores the strategic role of AI in fostering environmentally responsible HR practices and enhancing employee experiences within the Information Technology (IT) industry. Quantitative data from 360 HR professionals and employees, along with qualitative insights from 40 semi-structured interviews, reveal that AI-enabled systems not only streamline eco-friendly processes but also shape employees' perceptions of their organization's commitment to sustainability. Exploratory factor analysis confirms the Unidimensionality of key constructs, including AI Integration, Employee Engagement, Sustainability Culture and Ethical AI Perceptions. Regression analysis highlights Employee Engagement and Sustainability Culture as significant predictors of sustainable HR outcomes, emphasizing the importance of aligning technological tools with human-centric factors. Thematic analysis further uncovers the duality of employee experiences, with AI tools promoting efficiency and transparency while also voicing worries regarding data privacy and algorithmic bias. The proposed conceptual framework linking AI Integration, Sustainability Culture, Engagement and AI Perception underscores the need for a holistic, ethically grounded approach to AI-driven Green HRM. This study contributes to the growing body of research on sustainable HR practices in the digital age, providing insightful for organizations seeking to utilize AI's potential while prioritizing employee well-being and environmental responsibility.