A Critical Evaluation of the New Product Development Experiences of Malta Based Manufacturers

Abstract

The reason of the studies is to apprehend the method concerned in growing a product from the preliminary idea proper right all the way down to its manufacturing and sale. Design/methodology/approach: In-intensity interviews with open-ended questions with 3 CEO`s and an R&D head offer a deep information of the techniques practiced via way of means of the sampled manufacturers. This format, allowed the researcher to benefit similarly rationalization while necessary. Four manufacturers – all primarily based totally at the Island of Malta withinside the Mediterranean Sea – are taken into consideration and all of the people interviewed are concerned “hands-on” withinside the product improvement method except one government that runs a plant centered on method innovation while merchandise are advanced past Maltese shores.

Main Findings: The sampled companies: a) Prefer to self-expand their personal innovation method instead of appearance for outside formulas, together with Stage-Gate, Ulrich or Portfolio Management and consciously determine to undertake them; b) Idea era periods are actually inexistent due to the fact not one of the sampled companies make a concrete attempt to organise brainstorming periods that specially goal new merchandise; c) The respondents paintings tough to supply method innovation however are reluctant to make investments the equal quantity of strength and time to expand significantly progressive merchandise, method innovation is given precedence relative to product innovation; d) Most of the respondents half-heartedly trust in creativity, that is, they fail to view creativity as an asset, as an funding that complements the company`s wealth producing abilities, and; e) The findings yet again show that innovation works backwards: first set a culture/ an ecosystem that embraces innovation (with the company`s CEO main this) then count on radical thoughts due to the fact innovation is one entire system. This studies offers a glimpse of product improvement and the bushy the front cease as implemented in small production enterprises