Analysis of Consumer Satisfaction with Respect to Ayurveda Products in City Hisar and Bhiwani (Haryana)

Abstract

Satisfaction Level of Ayurvedic Products in Hisar and Bhiwani Ayurvedic products have gained significant attention as consumers increasingly seek natural and holistic healthcare solutions. This study investigates the satisfaction levels of consumers regarding Ayurvedic products in the cities of Hisar and Bhiwani, Haryana. Hisar, with its blend of urban and rural populations, and Bhiwani, a city with a strong agricultural base, provide a unique setting to examine consumer attitudes towards Ayurvedic products. The research focuses on key factors such as product quality, availability, pricing, and consumer trust to understand the overall satisfaction with Ayurvedic products in these regions. Using survey methods, the study collected data from a diverse group of consumers to assess their perceptions of effectiveness, affordability, and brand loyalty. Findings indicate that while there is a growing acceptance of Ayurvedic products due to their natural appeal and alignment with cultural values, satisfaction levels are influenced by product accessibility and perceived efficacy. The results offer valuable insights for Ayurvedic brands and marketers looking to strengthen their presence in Hisar and Bhiwani. By understanding consumer needs and preferences, companies can tailor their strategies to enhance satisfaction and expand their market share in these regions. The study contributes to the broader understanding of consumer behavior towards Ayurvedic products, particularly in semi-urban areas, where traditional and modern healthcare practices intersect.