Augmented reality and consumer Perception, A Comprehensive Study Based on Secondary Data Analysis

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Nisha Singh, Manisha Joshi

Abstract

In today's ever-evolving market landscape, businesses grapple with the challenge of capturing consumer attention amidst a myriad of marketing strategies. Augmented Reality (AR) emerges as a disruptive force, transforming conventional approaches and presenting innovative avenues for business-to-consumer (B2C) interaction. By allowing consumers to virtually engage with products in real-time, AR technology redefines the dynamics of product engagement and advertising, promising to reshape brand-consumer relationships.

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How to Cite
Nisha Singh, Manisha Joshi. (2025). Augmented reality and consumer Perception, A Comprehensive Study Based on Secondary Data Analysis. European Economic Letters (EEL), 15(1), 944–954. https://doi.org/10.52783/eel.v15i1.2470
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