A STUDY ON THE IMPACT OF DIGITAL PAYMENTS ON TRADITIONAL BANKING AND THE PREFERENCES AND CHALLENGES FACED BY CUSTOMERS IN AHMEDABAD
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Abstract
This paper investigates the impact of digital payments on traditional banking in Ahmedabad, focusing on customer behaviour and managerial insights. Conducted between July and September 2024, this research study surveyed 200 customers and 20 bank managers to understand the shift towards digital payments driven by factors like government policies, smartphone use and internet penetration. The 2016 demonetization policy further accelerated this transition.
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Devyani Chatterji, Srishti Saraf, Milan Thakkar, Honey Bhatt, Niharika Jain. (2025). A STUDY ON THE IMPACT OF DIGITAL PAYMENTS ON TRADITIONAL BANKING AND THE PREFERENCES AND CHALLENGES FACED BY CUSTOMERS IN AHMEDABAD. European Economic Letters (EEL), 15(1), 965–975. https://doi.org/10.52783/eel.v15i1.2472
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