Environmental Marketing in the Algerian Tourism: Challenges and Opportunities through Multi-Sectoral Communication

Abstract

This paper explores the application of ecological marketing principles within the Algerian tourism sector. The study aims to assess current practices, identify challenges, and propose opportunities for enhancing ecological sustainability in Algerian tourism through effective marketing strategies. The research employs a qualitative approach, utilizing interviews with key stakeholders and analysis of existing literature and case studies. Key findings indicate a growing awareness of ecological issues among tourists and stakeholders in Algeria, alongside notable efforts towards implementing sustainable practices. However, challenges such as infrastructural limitations and awareness gaps persist. The implications of this study underscore the importance of integrating ecological marketing into tourism policies and practices to foster sustainable development. Recommendations include targeted educational campaigns, policy incentives, and collaborative efforts among stakeholders to promote environmentally responsible tourism in Algeria.