The reality of financial technology in Algerian banks and its role in promoting e-marketing for the period (2016-2024)
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Abstract
The aim of this study is to identify the reality of financial technology in Algerian banks and its role in promoting digital marketing for the period 2016-2024. To achieve this goal, the reality of financial technology in Algeria has been studied through (the number of ATMs, online payment, and the number of users of electronic clearing.... brother), and its role in promoting digital marketing in banks.
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Melikaoui Hadjila, Aliane Fathi, Samir boukhetala, Hamadi Nabil. (2025). The reality of financial technology in Algerian banks and its role in promoting e-marketing for the period (2016-2024). European Economic Letters (EEL), 15(1), 2956–2963. https://doi.org/10.52783/eel.v15i1.2691
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